Into the Armada segment now, and dang it, you guys are making me want to play. Its that dial/advance planning element I really liked from the FFG demo at Adepticon.
What's kept me away is the "only 2 faction" element, the costs, and the perceived balance issues I've heard (that Empire way outclasses Rebels). Given that the GC finals were Imperials, and the last store tourney had NOT ONE Rebel player, that latter concern may be true.